Thursday, September 25, 2008

You own a home? You need this - check it out!

The HOME MAINTENANCE CLUB website is now live.

Professional and automated home maintenance systems from Monmouth County's most celebrated remodeling company - since 1987.

The Mark of Excellence Remodeling expert services are customized for your home's needs while securing its integrity and value for the future.

Monday, May 12, 2008

Kitchen Design Trends

Here what Neil Parsons, VP of Marketing and Sales at Mark of Excellence Remodeling, Inc. has to say about what's hot in one of the most popular rooms in the house.

read more digg story

Wednesday, April 23, 2008


As posted on April 5, 2008 at Neil Parson's Blog ...

Hard work sometimes gets recognized and pays off...
The following is the press release I just prepared. It speaks for itself.Mark of Excellence Remodeling, Inc. of West Long Branch, New Jersey is proud to announce that it has won four “Innovation in Construction Awards” from Remodeling News magazine. The exclusive winners for each category are selected amongst hundreds of annual award entries from architects, designers, builders and remodelers representing various states. Mark of Excellence Remodeling won the following categories: “Best Design and Room Addition under $100,000” for a project in Oceanport, “Best Design and Room Addition over $100,000” for a project in Sea Bright, “Best Bathroom under $30,000” for a project in Tinton Falls and “Best Marketing Program”.
Danielle Prescia, the company’s Marketing and Project Coordinator, oversees the marketing efforts and is most proud of the fact that over 50% of Mark of Excellence Remodeling business is generated through previous clients and their referrals. Certified Lead Carpenter Neal Robinson and Paul Williams were the project leaders for the winning renovations. Design Consultant Jason Parsons and Neil Parsons, VP of Sales and Marketing, created the award-winning designs for the projects.
Company President and owner Mark T. Elia, a local resident who was raised in Oceanport and currently resides in Long Branch, is excited about the national recognition that Mark of Excellence Remodeling receives for its work throughout Monmouth County over the past 20 years. Mark, a Certified Graduate Remodeler, attests, “It is quite rewarding to help a homeowner from the initial planning stages through the final details of their home’s transformation. I am honored to be a part of the process and I especially enjoy exceeding the expectations of the clients in my own community. That is important to me since my name is on all of our signage.”
Renee Rewiski is the Editor and Publisher of Remodeling News magazine as well as the President of the National Association of the Remodeling Industry. Renee commented, “The Mark of Excellence Remodeling entries were extraordinary, professional and well deserving of the honors.”
Mark of Excellence Remodeling with its award-winning projects and marketing program will be featured in the May 2008 issue of Remodeling News magazine. Contact Danielle at 800-734-3737 to receive reprints as and when available.

Friday, March 28, 2008


Good week. Made some headway on the production side. Organized some tasks, got everyone up on MS Project 07 and am looking forward to getting it up to speed. Saw some great stuff by Airoom, a 50MM remodeling co in IL. They have 5 people on their IT staff and internet based project management. Some day.

Wednesday, March 26, 2008

Internet Marketing for stix and brix

So you'll have to forgive me...I'm new to blogging and even newer to internet marketing (IM). Although, my Design + Build Remodeling company is probably one of the more saavy companies in our industry when it comes to technology and the internet. But, I must admit, this IM has got me hyped. I guess the IMers who sell their "systems" to unsuspecting novices like me are doing a good job. But I can't resist the notion that the new internet (2.0) is still a virgin. I've been following a very interesting group of IM's these past few months and I find myself unable to look away - kind of like the car crash on the side of the road. I mean these people are GOOD. They hook you in with the tease, they use all the latest gaderty embedded in their e-mails (audio players, streaming video, etc.) and then they hit you over the head with the hard close. I know you've seen these things. The 30 page sales letters, the endless testimonials, on and on and on. So I'm wondering...Do IM practices work for stix and brix? Does anyone have any success stories to report? Ones that can be verified? (Please, no photos of your first check!). So far, I've seen IM used A LOT in the niche industries and especially in the most self-serving one "How to make money on the internet." The products they always seem to be pushing are e-books, how-to guides, etc. I'm trying to determine if the IM platform is right for my Design + Build business. We do our share internet marketing (Constant Contact) now and we have a pretty cool web page. But IM is a lot more than that, and I'm wondering if investing the time and money is the right move. We don't have a product or service with a national appeal so the product launches, affiliates and list building (outside of our market) may not apply. Or maybe they do. Anway, I have become a student of the industry and if nothing else, I pick up a few ideas that I pass on to my VP of sales - and then he tells me to stop getting in his way. Well, not to my face anyway. Thoughts?